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Research papers

Embracing the Avalanche of Change

Predicting, particularly when it is about the future, is difficult; This was the rather quizzical comment oncemade by Nobel Laureate Niels Bohr. In our world, which is experiencing greater volatility, uncertainty,complexity and ambiguity (?VUCA?),...

Catalogue: Congress 2022: 75th Anniversary
Authors: David Smith, Adam Riley
Companies: DVL Smith Ltd, Decision Architects
September 23, 2022
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Citation

Smith and Riley (2022a, September 23). Embracing the Avalanche of Change. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/embracing-the-avalanche-of-change


Research papers

Big changes will deliver a big future

The customer insight industry is at a crossroads and to continue to flourish we need to know precisely what our marketing customers expect of us. This paper will be based on an authorative survey of senior marketing decision makers, who will be...

Catalogue: Congress 2013: Think Big
Authors: David Smith, Adam Riley
Company: DVL Smith Ltd
September 26, 2013
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Citation

Smith and Riley (2013a, September 26). Big changes will deliver a big future. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/big-changes-will-deliver-a-big-future-8057


Research papers

A blueprint for helping customer insight professionals drive business growth

This presentation provides a blueprint for the mindset needed by customer insight professionals faced with the challenge of understanding how global influences and local needs combine to shape customer preferences that will drive business growth....

Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Authors: Maryan Broadbent, Adam Riley
Company: DVL Smith Ltd
April 17, 2012
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Citation

Broadbent and Riley (2012a, April 17). A blueprint for helping customer insight professionals drive business growth . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-blueprint-for-helping-customer-insight-professionals-drive-business-growth-